"Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. ... This means that, in regards to humans, social behavior can be determined by both the individual characteristics of the person, and the situation they are in."
"The official procedure or system of rules governing affairs of state or diplomatic occasions."
"The original draft of a diplomatic document, especially of the terms of a treaty agreed to in conference and signed by the parties."
Personal Brand vs Branding
"A personal brand is a perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large."
"The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact."